Animation: 'No Smoking' campaign

This is one of my undergraduate student's final year project. Using clay in animation is a new technique introduced in the curriculum, but this technique has been around for a century. The first animation (that time was referred to as film) is a film entitled "The Sculptor's Welsh Rarebit Dream" by Edison Manufacturing in 1908. Do you know Gumby, that green thing figurine that I thought it was made by a green bubble gum? Yup Gumby is a clay, and it was one of the best-known clay-animated works. Perhaps clay animation was made popular by the animated movie "Wallace & Gromit". For more info about clay animation, please go here.

My student has used clay animation for producing an advertisement for 'no smoking' campaign. This campaign is targeted at young viewer, children below 12 years old. We feel that using this technique this campaign able to grab children attention compare to conventional campaigning method using video, which is more suitable for young adult. Our intention is to deliver a simple and interesting yet a serious message of the danger of smoking to the children. This is my student first attempt in using clay (and my first attempt in supervising a multimedia student's), so might not meet your expectation for a campaigning advertisement. Nonetheless her project managed to meet all the objectives, but we acknowledge some weaknesses. So we welcome any comments.



Sincerely,